The Collection

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Selected Works

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Profile and Development

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The Daimler Art Collection was started in 1977 and currently includes about 1300 works by German and international artists. The collection focuses on abstract and geometrical pictorial concepts, from which it derives its distinctive character.

fundamental tendencies

The starting-point is fundamental tendencies in 20th century Modernism in south-west Germany, and this basic direction has been expanded in the 90s by adding exemplary works by European and American artists.

One future policy will be to acquire a representative selection of photography and media art. A changing selection from the collection is accessible to Daimleremployees and the public at the company's various locations. As well as this, the Daimler Art Collection started as early as the 80s to acquire a high-calibre ensemble of sculpture by contemporary artists, and this is a striking feature of the company's Stuttgart, Sindelfingen, Ulm and Berlin premises.

Detailed Information

corporation's social self-concept

With its quality and presence among the staff, the Daimler Art Collection, initiated in 1977 and since then continuously expanded to include some 1,000 works of art today, reflects commitment to art as an inherent element of the corporation's social self-concept and cultural profile.

The works of the Daimler Art Collection are permanently exhibited at the corporation's different locations (the large sculptures and changing works compositions in Stuttgart-Möhringen are showed to groups of staff and external visitors by appointment). Smaller sets of works are exhibited in company-owned sales and service outlets and in production plants.

International activities

The increasingly global business activities of Daimlerhave impacted the collection in that it has become more mobile and its long-term concept is internationalized to a growing extent, in keeping with the basic, abstract/minimal orientation of the collection. The corporation's relations with the USA, with Japan and South Africa are reflected in the profile and activities of the Daimler Art Collection.

challenge for internal corporate processes

International activities and globalization at the same time represent a challenge for internal corporate processes in which the collection is involved to a growing extent. The mutual exchange of knowledge and expertise benefits both sides: the competencies of artistic activity, for instance in the fields of globalization, identity and value definition, can add to the spectrum of problem-solving options within the corporation and enrich the corporate approach by alternative solutions and the more intensive consideration of "soft" factors.

German

	Selected Works Contact
	Profile and Development
Top	The Daimler Art Collection was started in 1977 and currently includes about 1300 works by German and international artists. The collection focuses on abstract and geometrical pictorial concepts, from which it derives its distinctive character. fundamental tendencies The starting-point is fundamental tendencies in 20th century Modernism in south-west Germany, and this basic direction has been expanded in the 90s by adding exemplary works by European and American artists. One future policy will be to acquire a representative selection of photography and media art. A changing selection from the collection is accessible to Daimleremployees and the public at the company's various locations. As well as this, the Daimler Art Collection started as early as the 80s to acquire a high-calibre ensemble of sculpture by contemporary artists, and this is a striking feature of the company's Stuttgart, Sindelfingen, Ulm and Berlin premises. Detailed Information corporation's social self-concept With its quality and presence among the staff, the Daimler Art Collection, initiated in 1977 and since then continuously expanded to include some 1,000 works of art today, reflects commitment to art as an inherent element of the corporation's social self-concept and cultural profile. The works of the Daimler Art Collection are permanently exhibited at the corporation's different locations (the large sculptures and changing works compositions in Stuttgart-Möhringen are showed to groups of staff and external visitors by appointment). Smaller sets of works are exhibited in company-owned sales and service outlets and in production plants. International activities The increasingly global business activities of Daimlerhave impacted the collection in that it has become more mobile and its long-term concept is internationalized to a growing extent, in keeping with the basic, abstract/minimal orientation of the collection. The corporation's relations with the USA, with Japan and South Africa are reflected in the profile and activities of the Daimler Art Collection. challenge for internal corporate processes International activities and globalization at the same time represent a challenge for internal corporate processes in which the collection is involved to a growing extent. The mutual exchange of knowledge and expertise benefits both sides: the competencies of artistic activity, for instance in the fields of globalization, identity and value definition, can add to the spectrum of problem-solving options within the corporation and enrich the corporate approach by alternative solutions and the more intensive consideration of "soft" factors.